Click Cannabis Mouth Spray
Device Creation, Packaging Design, Tooling Design, Engineering
Creation of an innovative, sublingual cannabis spray apparatus. Click is a fast-acting, discreet, combustion-free alternative for cannabis consumption.
Designed and manufactured a pocketable spray bottle for THC consumption. Working closely with the Click team, it was determined that the product needed to be adaptable for every scenario. This device required stability, it can’t roll off a bedside table or be obtrusive in a pocket.
We started by focusing on the interaction a consumer will have with the product. The ‘click’ should be something you can feel and hear.
From the start, the Click team had expressed how important it was to combine geometric and organic forms. They had also conveyed that a keyring was essential, so we drew inspiration from key fobs, as these are tested and proven to be comfortable in the pocket. Then we hit our strive with a triangular prism form. The form is directional, and very naturally allowed for a “clicking” locking motion.
This stage focused on detailing the device. Directional features allow for the user to know the position of the spout by sight and touch. We had decided on triangular nodes on the front face to show whether or not the device was locked. These embodiments are conducive to form and were subtle enough to not catch anything in the pocket. Inside of the track that allows for locking we placed bumps so spinning and pushing created both noise and tactile feedback for key positions in the interaction.
Born & Bred x BeGreen Supply
The logo was the first step. The Born and Bred team wanted the logo to be representative of the device. They started by looking at the top of the device. Born and Bred then looked to the action of ‘clicking’ along with the front face of the device. From there the full logo was realized. Born and Bred drew on the same physical elements from the device brief of a mixture of geometric and organic to create a logomark that perfectly embodied the brand.
From the start Click knew that they wanted 4 effects and flavors for their product. Go, Restore, Chill, and Dream were created to target 4 different desired feelings for the consumer. Born and Bred greeted corresponding color schemes and built the brand around these effects.
Visit Born & Bred to view Click's full branding
Born & Bred x BeGreen Supply
Born and Bred provided a beautiful packaging system. In transitioning these mockups into manufacturable packaging we had to make some changes to the dielines. At the same time everyone’s least favorite stage, compliance information, was applied.
The final product was a unique experience where the box was torn open to reveal the Click inside the child resistant component. Rather than have the CR component be an obvious compliance piece, this bag became a part of the reward system, and it felt like a gift rather than an obstruction.
After the first version of packaging had existed in the retail environment for a period of time, Click wanted some alterations. Firstly, there was a bit of wasted space inside of the box, and second they wanted the box to resemble the device. So we worked to create a triangular box that still had the ability to ship flat, in order to keep shipping cost low.
As more time went on, the Click found issues with retailer’s treatment of the boxes, slapping large labels over the artwork, and crudely attaching embodiments for hanging the boxes. With this knowledge in mind the BeGreen design team created a solution.
This included adding a wing to the triangular form to allow for designated secondary label housing, while simultaneously creating a larger shelf presence. While some retailers were hanging the boxes, many were not, so simply adding a hole through the front of the box would look out of place, and visually cheapen the packaging. The resolution was to add a convertible tab on the rear side of the wing that could be pulled up to expose a hanger.