Daily

Branding & Packaging

Daily’s mission is to provide reliable, quality cannabis extract products at an affordable price. Working closely with Daily’s team, we updated the brand identity for their vape & preroll products.

Branding

Daily’s brand needed to reflect its friendly, approachable nature without being juvenile. By polishing and adding to Daily’s current identity system we were able to achieve a captivating brand that is inherently friendly, but adult. The updated approach to typography, color, and addition of patterns work as a system that can easily be applied across Daily’s multiple products.

Primary Logotype

Secondary Logotype

Typography

Branded Doob Tube Labels

Packaging

Version 01

Using the curved forms in Daily’s updated branding, we created arced packaging that allows Daily’s product to have a strong shelf presence. 

Version 02

Created a seamless unboxing experience that sparks joy and wonder for the consumer.