Daily
Branding & Packaging
Daily’s mission is to provide reliable, quality cannabis extract products at an affordable price. Working closely with Daily’s team, we updated the brand identity for their vape & preroll products.
Branding
Daily’s brand needed to reflect its friendly, approachable nature without being juvenile. By polishing and adding to Daily’s current identity system we were able to achieve a captivating brand that is inherently friendly, but adult. The updated approach to typography, color, and addition of patterns work as a system that can easily be applied across Daily’s multiple products.
Primary Logotype
Secondary Logotype
Typography
Branded Doob Tube Labels
Packaging
Version 01
Using the curved forms in Daily’s updated branding, we created arced packaging that allows Daily’s product to have a strong shelf presence.
Version 02
Created a seamless unboxing experience that sparks joy and wonder for the consumer.
